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ENDR.V ·

Sierra Appoints New Director

Management Changes

NEWS RELEASE

November 25, 2015 Symbol:-TSX-V:NAA OTCQX:SIOCF SIERRA APPOINTS NEW DIRECTOR

Vancouver, BC – SIERRA IRON ORE CORPORATION (“Sierra” or the “Company”) is pleased to announce that Mr. Ellis Martin has joined the Company as a director.

Mr. Martin, created The Ellis Martin Report in 1999 as a successful terrestrial radio resource for small and mid-cap public companies seeking to vastly expand their shareholder base as they in turn grow their companies. The Ellis Martin Report airs in major radio markets in the United States and globally through online media. Prior to that Mr. Martin served as Senior Vice President for the Phoenix Media Group in Burbank, California, Station Manager and Program Director for WHB-AM in Kansas City, Missouri and KMZU-FM in Carrollton, Missouri, two of the largest Agriculture Country Stations in the Mid-West. Mr. Martin served as an Instructor/Lecturer for the Academy of Radio Broadcasting in Huntington Beach, California and a variety of broadcasting positions across the US.

Mr. Martin is considered one of the premiere broadcast journalists in the resource sector globally and is a regular media attendee at the Prospector & Developers Association of Canada (PDAC). He studied business administration and broadcast journalism at Northeastern University in Boston and The University of New Mexico. Mr. Martin has been an entrepreneur with interests in media, entertainment and financial concerns since 1978.

The Company also advises that Mr. Roger Frost has resigned from the board of directors effective immediately. The board of directors wishes to thank Mr. Frost for his past service and wishes him well in his other endeavors.

On behalf of The Board of Directors of Sierra Iron Ore Corporation.

President & CEO

Wally Boguski

This news release contains certain forward looking statements which involve known and unknown risks, delays, and uncertainties not under the control of Sierra Iron Ore Corporation which may cause actual results, performance or achievements of Sierra Iron Ore Corporation to be materially different from the results, performance or expectation implied by these forward looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

CANADA USA 13236 Cliffstone Court #1021 – 100 Easy Street Lake Country BC V4V 2R1 Carefree, AZ 85377 Tel: 250-766-1517 Tel: 480-575-1220 Fax: 250-766-1839 Fax: 480-488-3492 www.sierrairon.com [email protected]